This year's Detroit Auto Show was said to have attracted more than 750,000 people to Detroit injecting $480 million into the region's economy. Warmer weather and added activities should bring even more growth.
In addition to the normally frigid temperatures in Detroit in January, the Detroit Auto Show has found itself competing for more attention each year from the Consumer Electronics Show in Las Vegas. To combat both the climate and the competition, this globally significant auto show will move to June starting in 2020.
As a growing number of automakers have begun to question the value of modern auto shows, Detroit's move to warmer weather will bring new opportunities for consumer engagement. This includes more dynamic vehicle debuts, consumer ride and drives, autonomous/automated driving demonstrations and even off-road challenges.
"Hyundai is always excited to participate in the North American International Auto Show and display its products to the Motor City. We already are planning an exciting reveal in 2019. It certainly will be a new experience leaving the ski hats and Chap-Stick at home and packing our Tigers baseball caps and sunscreen. We look forward to the evolution of the show," said Jim Trainor, Director, Hyundai Motor America.
More importantly, this new date puts the Detroit Auto Show right in the middle of some marquee automotive events in the Metro Detroit area including the Detroit Grand Prix and the Woodward Dream Cruise. This move should further help the renaissance of downtown Detroit and a revitalized Cobo Center, which was previewed in the following video.
[vimeo 280730865 w=640 h=360]
The 2019 Detroit Auto Show will still take place in January running from January 14-27.
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