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Introducing Porsche's New On-Demand Subscription Service

Porsche has unveiled its first car subscription service.

Porsche Passport allows users on-demand access to a collection of its models for a monthly fee.

The badge comes in two different plans: Launch and Accelerate. Launch provides on-demand access to eight models, including favorites like the Macan S, Cayman S, and the 718 Boxster for $2,000 a month.

The Accelerate plan offers access to 22 models, including the Panamera 4S, 911 Carrera Cabriolet, and the Cayenne S E-Hybrid SUV for $3,000 a month.

Additional perks include free delivery by a concierge team and along with insurance ($1 million liability insurance policy; $1,000 deductible for drivers), maintenance, detail washes, and taxes all included. The service comes with no mileage caps, unlimited vehicle exchanges, and a dedicated iOS/Android smartphone app.

A 31-day commitment and a one-time activation fee of $500 apply.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy," said President and CEO Klaus Zellmer of PCNA. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips."

At the moment, the service is available in Metro Atlanta only. See below for service area.

porsche passport

For more information, visit Porsche Passport