Facebook/Berkley Fishing

"Fish Through It" Campaign Helps Anglers of All Ages With Safe, Productive Activities and Cool Content


The "Fish Through It" campaign brings out the best of a crummy situation.

Four of the biggest brand names in fishing have collaborated on a cool project full of great content and some fresh reminders of why we fish in the first place.

In an effort to keep everyone engaged and active in the fishing community, Berkley Fishing, Abu Garcia, PENN, and Ugly Stik created the "Fish Through It" campaign driven by their social media channels and website landing pages. Each is a part of Pure Fishing, Inc., which represents one of the biggest fishing family of companies in the United States and beyond.

If social distancing has got you bored, and COVID-19 restrictions are keeping you from enjoying your angling exploits, this is exactly what you need.

As the official release put it: "From tips and techniques to reminding families why fishing is always a fun pursuit, this campaign is designed to help anglers of all ages and skill levels to make the most of self-isolation and stay at home directives."


Here's Berkley pro angler Hunter Shyrock explaining Berkley's 14-Day Challenge.

#FishThroughItChallenge Intro

We know times are hard right now, and we know not everyone can get outside and #FishThroughIt. But being stuck inside doesn't have to mean we forsake fishing! That's why we're bringing you the #FishThroughItChallenge. Over the next two weeks, we'll be releasing a daily challenge giving you opportunities to show us just what kind of angler you are. The best part? We're offering a Personalized Berkley Bait Box to one random winner every day! That way you'll be all stocked up and good to go when it's time to get back on the water. Find out how you can join and check out the rules at http://www.berkley-fishing.com/berkley-fish-through-it.html or in the individual post for each challenge. Want to get a head start? Here's a sneak preview of this week's challenges:-Day 1: most unique way to rig a Berkley bait-Day 2: biggest fish ever-Day 3: best vintage fishing photo-Day 4: oldest Berkley bait-Day 5: best trick shot-Day 6 & 7: before and afters of your tackle organization Good luck! #FishThroughIt #BerkleyFishing #CatchMoreFish

Posted by Berkley Fishing on Monday, March 30, 2020

Participants joined in the Berkley 14-Day Challenge by executing certain challenges with their versions of "best fish drawing," "three favorite knots," and "best fish kiss photo" just to name a few. Winners were chosen by Berkley for each day's challenge, but the overall campaign is still running, and anglers across the nation are still encouraged to share using the social hashtag #FishThroughIt on Instagram, Facebook, and Twitter.

View this post on Instagram

We all have that one tackle box that needs sorting. Here?s your chance to put some spare time to work and organize your tackle for a chance to win even more! Take a before pic of your worst mess of a tackle box (or boxes!), dump it out, clean it up, sort it, and share your incredible transformation. Post the before and after shots in the comment section below and you could win some clean new gear. How?s that for win/win?! And because we know this one might take a little extra time, we're giving you until Sunday night to get your box organized. Ready to win some bait? Here?s how: 1- Post before and after photos of your tackle organization and do the following 2- Tag @berkleyfishing and include #FishThroughIt and #FishThroughItChallenge in your post 3- For a bonus entry, tag three friends in the comments below! Winners are chosen at random. You must post by 11:59 pm EST on Sunday, April 5th 2020 to enter. US only. Full contest rules at the link in our bio. #FishThroughIt #FishThroughItChallenge #BerkleyFishing #CatchMoreFish

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"Fishing has always been a way for people to get through tough times," said Berkley Vice President of Marketing Jon Schlosser, "'Fish Through It' is a positive movement that helps people focus on nature, reflection and escape. The 14-Day Challenge unites everyone in this need to stay connected with facets of life that should be pleasant distractions. Eventually, as we collectively recover from this trying time, we hope our campaign will inspire families to continue to turn to fishing and spending quality time together in the outdoors."


Times like these can bring out the best in folks, and the creative minds at these four companies sure know how to make the most of a crummy situation.

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Sometimes a catch feels so good, you just have to kiss it. Here?s your chance to turn snot lips into swag! Dig up your best shot of a great fish kiss and you'll be entered for a chance to win a Personalized Berkley Bait Box! Want to share your fishy kiss? Here's how: 1- Post your fish kiss and do the following 2- Tag @berkleyfishing and include #FishThroughIt and #FishThroughItChallenge in your post 3- For a bonus entry, tag three friends in the comments below! Winners are chosen at random. You must post by 11:59 pm EST on Sunday, April 12th 2020 to enter. US only. Full contest rules at the link in our bio. Just remember to keep your tongue in your face, ok? #FishThroughIt #FishThroughItChallenge #BerkleyFishing #CatchMoreFish

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If you can't get outside and fish the way you want to, then the "Fish Through It" campaign is well worth checking out, especially if you've got kids. Inspiring a little imagination and productivity never hurt, and that's even more true when it connects kids and the great outdoors.

It's not about catching the biggest fish, or winning the most tournaments. It's about anglers of all ages and ability levels coming together (virtually, of course!) to find some safe, positive, and meaningful things to do in the face of something as serious and dangerous as the coronavirus.

And to us, that's a pretty awesome thing.