Walther Goes Big With Their Shoot It. Love It. Buy It. Guarantee

How many gun companies give a guarantee like the Walther Arms Shoot It. Love It. Buy It. promise?

There's a certain level of apprehension when you consider buying a firearm, and understandably so. If you threw money at ever flashy gun you saw, you'd be the proud owner of a lot of lemons.

But there is such a thing as a true 30-Day Money Back Guarantee for potential gun owners, and it comes from an already-trusted brand, Walther Arms.

This isn't your typical promotion or special deal that Walther has drummed up to invoke attention and spike sales. It's a pact Walther makes which each owner in an effort to prove their guns' craftsmanship, durability, and reliability.

The two specific elements of the opportunity start with a quick registration at ShootItLoveItBuyIt.com and an easy voucher number claim. Take that number to a participating dealer (they make it easy to find one near you), and take home a Walther PPQ.

Then you've got 30 days to give it a spin. If you don't come to find you love the gun within that time frame, you can return it for a full refund.

The offer includes all Walther PPQ models: the PPQ M1, PPQ M2, PPQ 45, PPQ Sub Compact, Q5 Match, Q5 Match Steel Frame, PPQ 22, and PPQ Q4 Tac.

It's all about getting a gun in your hands, gaining a feel for its capabilities, and then making the decision on whether or not it's for you.

Give credit for confidence when it's due, and take Walther up on their offer. What have you got to lose?