Busch, known for unique campaigns that reach out to the outdoor demographic, hit the nail on the head with this year's contest.
Their sponsorship angle in NASCAR just so happens to follow this model, too. Not only is Kevin Harvick the 2014 NASCAR Cup Series champion and driver of the No. 4 Busch car, but he's an avid outdoorsman. And, the No. 4 Busch car has seen a couple of outdoorsy looks, including one with a fish-themed paint job.
This year's campaign selected 250 winners who found a checkered flag in a case of Busch beer. Each will be able to invite one lucky guest for an all-inclusive trip, where they'll have the chance to meet Kevin Harvick and soak in the atmosphere of the Daytona 500 on Sunday, February 18.
"The Daytona 500 is the biggest race of the year, so we decided to make '500 to the 500' our biggest promotion of the year," said Chelsea Phillips, Vice President of Value Brands at Anheuser-Busch. "It's the race that kicks off the whole season, and the lead up to the Daytona 500 makes it one of the most anticipated events in all of sports. It's the Super Bowl of racing. The weather will be warm, the Busch will be cold, and Kevin Harvick will be out front. We'll get to enjoy all of it with 500 of our most passionate fans."