Busch is running a campaign that hides golden beer cans that give consumers a chance to fish with Kevin VanDam.
Consumers can now be on the lookout for one of 30,000 trophy cans. In this Willy Wonka-type of campaign, each can will give consumers the chance to win a fishing trip with fishing phenom, Kevin VanDam.
Busch's Great Outdoors campaign is happening now and will be available for a limited time only.
Winners will get a once-in-a-lifetime chance to win a trip to the beautiful Big Cedar Lodge. The campaign will run from Sept. 4 to Nov. 20.
"Fans tell me every year how much they love Busch's outdoor programming, so I was thrilled to hear the brand was doubling down on its dedication to those who are passionate about the outdoors with the new Great Outdoors program," said seven-time Angler of the Year Kevin VanDam.
The newly packaged cans are not in every case of Busch, but are seeded through specially marked boxes of Busch.
How do you enter? Simply put, if you find a Trophy Can, submit a picture of you on social media using #TrophyCan and #Contest.
In addition, Busch will be giving away weekly prizes to select participants.
Like what you see here? You can read more awesome hunting articles by Nathan Unger at the Bulldawg Outdoors blog. Follow him on Twitter @Bulldawgoutdoor, Instagram @Bulldawgoutdoors and subscribe on YouTube @Bulldawgoutdoors.