SunnySports Refreshes Brand Identity to Help Everyone #ChooseTheOutdoors

SunnySports, the online apparel and gear destination for outdoor enthusiasts, is working to make the customer experience even better.

SunnySports has worked to establish itself as an online source for outdoor gear and apparel since 1995. Recently, the company went through a branding revamp and refresh to not only make themselves more noticeable, but to help improve the overall customer experience for loyal outdoor enthusiasts. has always taken pride in the curated and mindfully sourced assortment of products they offer. Items from more than 250 trending outdoor brands including The North Face, Sorel, Kelty, Marmot, Garmin, GoPro, Timberland, Pelican, and Under Armour can be found on SunnySports. If you're in need of camping gear, hiking boots, or just love being outside, this is the sort of place you should shop before Amazon or other online retailers or marketplaces, because you can trust they'll feature quality products at great prices.

"SunnySports was never truly 'branded' until now. We saw a huge potential, and a need, for a community-focused brand in the outdoor market," said Michael Amkreutz, CEO of Adorama Inc., the parent company of SunnySports. "Not only can we provide an enhanced customer experience through a carefully curated product selection, we also have the opportunity to uniquely engage with our community and be part of their outdoor adventures from start to finish. After all, outside is for everyone, and through collaboration and creativity, we are committed to helping adventurers choose the outdoors in whatever way they decide to make that happen."

You can find all sorts of gear, like inflatable kayaks, tents, and wintersports gear. There's also plenty of apparel and accessories that an angler, hunter, or survivalist would benefit from. The sporting goods found on SunnySports will be among the best prices you'll find anywhere online.

SunnySports does more to encourage patronage, most notably their 11% first responders and military discount. They even offer a SunnySports credit card, with special financing benefits and everyday savings available to approved customers.

The company is also striving to provide collaboration and community, assisted by the SunnyScope blog where they're adding knowledge-based content and advice for making the most of the great outdoors. Plus, they're making a push to create more video and social media content through their YouTube channel and Instagram profile.

To find out more or begin shopping for your own outdoor gear, check out