Project Upland Magazine is releasing full-length film in November.
If you haven't checked out Project Upland Magazine already, you have some catching up to to. The quarterly publication wowed sportsmen of all kinds when it published its first issue last November, and simultaneously started accruing a loyal YouTube following with the launch of its top-notch video series.
While the videos are unsurprisingly focused on upland bird hunting, they highlight issues facing all hunters, while also showcasing the universal joys that motivate all of us to drive our passion forward.
For bird hunters, Project Upland is the nectar for the niche, as the industry often skims over the upland sector during its deer-and-turkey circuit. And, despite Duck Dynasty's unsurprising success in bringing some eyes to waterfowl hunting, upland hunting remains an especially narrow lane--one Project Upland hopes to widen.
A year after its first-ever print issue, the publication will be releasing a film with a different twist. Instead of focusing on birds or hunting dogs, "Legacy" will hone in on shotguns and the tradition of passing them down from one generation to the next.
Watch the trailer below:
In collaboration with AYA Shotguns and the Ruffed Grouse Society, Project Upland looks to showcase not only the legacy, but the romance of shotgun use in the uplands.
"I was flipping through a George Bird Evans book and in the photos in the center of the book, there are things that don't change," said Joel Penkala, marketing manager of Griffin and Howe. "The only thing that does change is the clothing people wear. The dogs, the guns, and the birds are all still the same."
Double-barreled shotguns, or "double guns," are a staple of upland hunting, particularly grouse and woodcock hunting. According to many old-timers, a side-by-side shotgun is the only appropriate firearm to bring into the grouse woods, and that tradition has largely stuck.
As passed down double guns claim the arms of modern-day upland hunters, they also carry a legacy that deserves its own story.