Lyft Testing "All-Access" Subscription Plans on Select Users

Instead of paying for every drive, Lyft users can pay weekly with a slick new subscription.

First announced at a Lyft partnership event with Canadian automotive supplier Magna to build self-serving vehicles, the subscription beta appears on some Lyft subscribers' apps, offering different pricing tiers. According to PC Mag, one offers 30 rides for $200 per month, with every eligible trip costing up to $15 if priced individually.

There are added tiers for power users at $250, $300, and $400 a month respectively, capping at 60 rides. In all, the selective messaging by Lyft appears to a data collection play to learn how much its most frequent users are willing to pay for a subscription service.

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"We're always testing new ways to provide passengers the most affordable and flexible transportation options. For the past few months, we've been testing a variety of All-Access Plans for Lyft passengers," said the company in a statement.

No word when and if the ride-sharing company plans on launching it to a broader audience nor the number of pricing structures.

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