There was plenty for females to be excited about at this year's SHOT Show.
It's gotten to the point to where women shouldn't be surprised anymore by seeing hunting and outdoor products dedicated to their specific needs at the industry's biggest showcase, SHOT Show. What should surprise them is the level of innovation going into those items.
It's not just a matter of changing the color of a men's item; instead, the smart companies are doing extensive research and development to find out what women want in their outdoor products, and helping get those things to market quicker than ever.
We were pleased to see how much great stuff there was for women at the 2018 show, and these picks just barely scratch the surface of what women should expect to see in the upcoming season.
Sitka Women's Fanatic Jacket
The new Fanatic Jacket from Sitka is custom made for hunting the rut, especially in colder conditions. There's a Berber fleece face that silences the GORE® WINDSTOPPER® barrier, while Primaloft® Silver Insulation traps body heat to keep you extra warm. The unique diagonal zipper design does wonders for keeping out wind.
Camp Chef One-Burner Multi-Fuel Stove
Be the queen of the campsite with the easy-to-master One-Burner Multi-Fuel Stove from Camp Chef. Both butane and propane will work, so you can worry less about our fuel and more about the amazing meal that will come out of its use. It all packs up into a lightweight and easy to carry case.
Savage Arms™ AXIS II XP Youth Muddy Girl
Not only ladies, but young girls were in mind too, as SHOT Show 2018 served as the launching point for Savage Arms' new AXIS II XP Muddy Girl centerfire rifle. Chambered in 243 Win. and featuring the distinct Muddy Girl Camo stock, it's an ideal way to introduce firearms (and safety) to your daughter or granddaughter.
Primos Twin Cheeks Seat Cushion
A Primos Twin Cheeks Seat Cushion is essential for when you're aiming to outlast the guys and stay in a stand until the job's done. Gain the advantage and make sure your posterior isn't falling asleep.
CamelBak Sequoia 22 Outdoor Hydration Pack
The CamelBak Sequoia 22 might be the greatest hiking hydration pack ever designed for women. The ultra-ventilated Air Support back panel moves with your body and doesn't compromise air flow, so you're getting the greatest sweat- and chafing-avoidance possible. The shorter torso length and S-shaped shoulder straps (that curve around your chest) are specifically used to make this even better for women than any previous pack.
There was more, but as is often the case, you can't expect to see everything that's at SHOT Show. For the most part, women-centric products are becoming more and more woven into the fabric that makes up the show. That's a point we've been hoping we could reach for some time, and now we're here.
Pretty cool, isn't it?
Our SHOT Show 2018 coverage is brought to you in partnership with Federal Premium Ammunition, and will continue during and after the Show, which takes place January 23-26, 2018. Check out our full coverage, including plenty of news and unveilings from Federal Premium, as well as other shooting and outdoor brands.
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WATCH: SHOT Show 2018's Best Tactical Products from BLACKHAWK!