Whataburger and Academy Sports + Outdoors have come together again to release a second line of products. The collection features a full line of apparel and products in a mashup of the two well-known Texas brands.
"These two brands are a great fit. It's been fun to work on a second campaign with Academy and their Magellan Outdoors retail line," said Rich Scheffler, Whataburger executive vice president and chief marketing officer. "The result is an extensive lineup of apparel and products featuring exclusive Whataburger designs that will help take your family outing to a whole new level."
The new gear and apparel line features shorts, shirts, socks, and hats for the entire family, along with bikes, outdoor games, coolers, and beverage gear. If you're stoked about the two brands' collaboration, you'll really love to hear that you can also enter to win Whataburger items free for a year. In addition, from April 6-14, Whataburger diners can grab one more perk: Customers who eat at Whataburger locations with participating Academy stores will receive a discount for pieces in the new collection. Conversely, customers at participating Academy stores can scan a QR code for a free Whataburger menu item.
"After seeing the appetite from the first Whataburger x Magellan Outdoors collection, we wanted to reunite the two beloved Texas traditions for an even bigger and better line," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "For active families who are craving summer fun, this special collection is here to fuel your next pool party, cornhole matchup, or day on the water."
The limited-edition Whataburger designs are available at select Academy Sports + Outdoor stores in Texas, Florida, Alabama, Tennessee, and Oklahoma. In addition, the burger brand's fans living in other states can snag their favorite pieces online, and select items are available on Whataburger's online Whatastore.
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