Five years later, the tactical apparel company followed through on its commitment.
Now, with more summer days ahead of us, the tactical apparel retailer has stayed true to its plan, opening its 5oth store near El Paso, Texas, in the Fort Bliss area.
"It used to be that you couldn't buy 5.11 pants unless you were training with a government agency," said 5.11 Co-Founder and CEO Fransisco J. Morales. "Our retail stores are an ideal destination for people from all walks of life to come and experience 5.11 clothing, footwear and gear. Out products are specially engineered for first responders and the military to be functional, comfortable and durable, and through our 5.11 retail stores, everyday consumers can benefit similarly from the innovation we inject into our products."
The bulk of the new stores opened in 2017 and 2018, coming in at about two new stores every month. The Fort Bliss location marks the sixth in 2019, with at least another six slated to open before the end of the year.
"Opening our 50th store this week celebrates an ambitious and sustainable streak of retail expansion," said 5.11 Senior Vice President of Retail Jeff Roberts. "5.11 stores offer professionals and consumers something beyond high-quality products to wear. The stores serve as a beacon for the first responder community and for the military, both active duty and veterans. our 'Always Be Ready Academy' offers the community free in-store classes in trauma care, self-defense, everyday carry, fitness and outdoor adventure. Our knowledgable in-store staff, experts in their field, help bring 5.11's innovative, purpose-built gear to life.
"We've found that even as shopping becomes more digitized than ever, people value and seek out the level of personal interaction our 5.11 stores offer."
5.11 is actively hiring employees for its new stores, offering benefits to those who previously worked as law enforcement, first responders or military personnel.
Each store meets the needs of both men and women, offering tactical pants, shorts, shirts, outerwear, footwear, packs and bags, headwear, as well as load-bearing equipment and tactical accessories.