Fronteer is Making Hiking and Climbing Shoes with Real Purpose

From A to B, it's the journey that makes things worth it. At least according to Fronteer.

Described as a "Lifestyle lived outdoors," Fronteer is producing some eye-catching shoes and boots, and they're highlighted by a meaningful, real life passion for the greater things in life.

Started, supported, and designed by an art major who excelled in graphic design and the footwear industry, Fronteer takes inspiration from mountain climbing, backcountry hiking, and the experience of nature we can all spare to get a little more of.

But here's one of the best things: The footwear is made to easily transition (in feel and comfort) from the trail to the streets, so you can wear them day in and day out no matter what sort of journey you're on.

Even if you're stuck in the concrete jungle, you can feel connected, through the soles of your feet, with what you love about the great outdoors.

To make things more enticing, there's typically a limited production of each piece of footwear, adding some exclusivity to what you wear on your feet.

From the outsole to the upper to the color schemes, each Fronteer shoe or boot has been meticulously engineered to provide comfort, durability, and effectiveness, especially when you give them all that you and Mother Nature can dish out.

It's worth mentioning that Jon Tang, the owner and creative voice behind Fronteer, very much considers this amongst the best of his life's work. It's his love of "the great outdoors, design, my incessant love for sneakers, and my affinity with NASA and space" that have allowed Fronteer to become what it is, a brand already iconic thanks to a vision, a look, and a drive.

Process Journey: Product Design #bts #branding #productdesign #footweardesign #fronteer #fronteering #vsco

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When you see the designs of these on your feet, you'll see what we're talking about.

To get more of a sense of what Fronteer is about, check them out on Facebook, Instagram, or just go straight to the source.

You'll find what you're in need of, especially if it's a little natural inspiration.