Two new hires within the leadership roles at First Lite further the company's mission of stewardship and conservation.
First Lite has announced the recent hires of a new Conservation Manager and Community Manager, which were both fulfilled by folks prepared and ready to help continue the brand's efforts in creating worthwhile, proven gear with a strong sense of responsibility when it comes to preserving our natural resources and promoting ethical hunting.
Ford Van Fossan, a longtime First Lite employee, has assumed the role of Conservation Manager. He has research experience with the U.S. Fish and Wildlife Service, the University of Maryland's Horn Point Environmental Studies Laboratory, and the University of Delaware's Whitetail Deer Ecology Program.
Kevin Harlander joins First Lite as the Community Manager, and will work with the First Lite team, pro staff, and industry connections.
"We're thrilled to have both Ford and Kevin step up into leadership roles in the company as we continue to grow our community and double down on our conservation efforts," said Kenton Carruth, co-CEO of First Lite. "Each of them brings very specific and special skill sets to their positions and will not only be assets to First Lite but to our partners and the greater outdoor community at large as we continue to focus on preserving and protecting the land we all use and enjoy."
Both of these roles will be conducted from First Lite's headquarters in Ketchum, Idaho.
Big game hunting Americans have grown to appreciate First Lite for their dedication to quality gear production for western states and beyond, and the hunting apparel market has been playing catch up ever since. The classic merino wool and modern tech advancements First Lite applies to their gear makes their options, both on the men's and women's side, some of the best there are.
Backcountry hunters who take advantage of public lands saw First Lite as a role model, and their camo patterns have been more and more abundant in the woods of Colorado, Wyoming, and most of the western United States. Their attention to conservation and stewardship shouldn't be denied, either.
With moves like this, those fans can stay positive the brand is doing all they can to properly support their main mission.