Busch is doing its part to promote hunting protect our wildlife.
As hunting participation continues its steady decline, wildlife agencies are becoming desperate for new strategies to recruit hunters.
More than 60 percent of all wildlife conservation funding comes from hunting stamps and permits, so the more people go out and hunt, the more money there is to protect the Great Outdoors.
Busch Beer and Big Buck Hunter, two major pieces of many bars (often going hand-in-hand), are coming together in an effort to promote hunting and the protection of wildlife.
Busch has been involved in a number of conservation-focused benefits, but this time they've seemingly teamed up with the ideal partner, as Big Buck Hunter has become a very popular arcade game at bars across the United States in recent years.
The two brands offer both drinkers and players a wide variety of ways to support conservation, including the flagship of the partnership: the Busch Big Buck Hunter Permit.
By purchasing a permit on BigBuckHunter.com for $5, consumers not only contribute to conservation efforts, but they'll also have the ability to swipe the card at any Big Buck Hunter machine to unlock a "Great White Buck." If a player is able to hit the deer, he or she will be entered for a chance to win their own Big Buck Hunter arcade machine.
All the proceeds from the Busch Big Buck Hunter Permit initiative directly benefit the National Forest Foundation.
"The new partnership with Big Buck Hunter is one of our most exciting to date," Daniel Blake, senior director of marketing at Anheuser-Busch, said in a press release. "Not only does it bring together two local bar staples, but we're giving fans of both brands a chance to help protect our nation's wildlife and their habitats.
"Busch has a long history of supporting outdoor conservation and we're proud to continue our relationship with the National Forest Foundation to help protect America's outdoors for generations to come."
In addition to the permits, there will also be six types of specially marked Busch and Busch Light packs that include Big Buck Hunter art, all of which unlock an augmented reality game available on smartphones.
Similar to the permit, each person who downloads the game will be entered for a chance to win their own arcade machine.
Additionally, Busch will donate $1 to the NFF every time a fan posts his or her score to social media, and will donate $2 for every share that happens on National Hunting and Fishing Day (Sept. 28).
The partnership will also be on display at the NASCAR Monster Energy Cup Series Bojangles 500 race Sept. 1 in Darlington, South Carolina.
Kevin Harvick's No. 4 car will feature a special paint scheme, and the partnership will offer viewers a chance to win their own machine just by watching the race.
The NFF has played a major role in wildlife conservation efforts since its birth in 1992, so consumers can rest assured their contributions are going to reliable hands.
"With reduced funding for land management activities that improve wildlife habitat, partnerships with companies that are committed to protecting America's great outdoors are increasingly important," said Marcus Selig from the National Forest Foundation. "We're honored to work alongside Busch and Big Buck Hunter to help support their efforts to bridge this funding gap and support habitat improvement efforts."