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YETI’s Video About the Country’s Oldest Weekly Rodeo Touches the Heart of the American Family

Heritage is something we all understand. It doesn’t matter if we are hunters, anglers, hikers, bankers, doctors, even cowboys: we all want to pass on what we know and what we love to another generation. Yeti recognizes Cowtown is about heritage.

Located about seven miles from the Jersey Turnpike, Cowtown will drop you in the middle of the west on a weekly basis. Cowtown is America’s oldest weekly rodeo and is proof of what heritage is all about.

Grant Harris, owner of Cowtown, recognizes that the value of passing on a “legacy to your children and their children” is worth more than mere money. Like many of us, he does it because of his passion and his belief that there is something intrinsically important in knowing where you come from.

In addition to the website, you can check out and follow the Cowtown family on their Facebook page. Cheers to the entire Harris family for holding true to their roots and passing on a legacy.

NEXT: THE 5 MOST IMPORTANT POINTS FOR BETTER HANDGUN SHOOTING

YETI’s Video About the Country’s Oldest Weekly Rodeo Touches the Heart of the American Family