LiT Coolers creates unique program to benefit SCI.
There’s no shortage of options when it comes to roto-molded coolers today. One of the common complaints is that competitive products often look and function the same way. LiT Coolers is tackling those two issues head on.
The Alabama-based LiT Coolers recently announced a partnership with Safari Club International. Co-branding their coolers with SCI insignia, LiT Coolers has agreed to return 12.5% of all sales of the SCI coolers back to the foundation. SCI supporters can feel proud that they’re continuing to donate to the cause while also purchasing some high-end cooler functionality.
CEO, Donald Howell, issued a statement saying, “With most of us at LiT being hunters – and anglers – ourselves, we’re proud to partner with one of the world’s most respected outdoor organizations and be able to support wildlife conservation and outdoor education programs in many countries.”
The cooler company offers some features that are certainly unique. In cooler, Ice Legs promise to keep contents cold without taking up too much room. Also, LED lights surround the top of the cooler to allow easy use even in the dark.