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Small Business Saturday: Go Shop Local

Shopping locally is important. Don’t forget about Small Business Saturday for your holiday shopping.

The craziness of Black Friday has passed and you are already thinking about your online purchases for Cyber Monday. Slow down this weekend and don’t forget about Small Business Saturday.

Retail has gotten crazier and crazier what with all the retail holidays like Black Friday, Cyber Monday and all the other holiday sales. As nice as all those savings on gear can be, we cannot forget about the smaller, local retail stores, those mom and pop, brick and mortar outdoor shops. They get swept under the rug quite easily during the holiday madness.

Enter American Express’ Small Business Saturday. Founded in 2010, this retail holiday helps small, local businesses come together and bring more people in their neighborhoods to support the local economy. American Express makes it possible for small business to promote their products for free by giving them access to useful marketing tools such as Eventbrite, making them free digital banners and signage. American Express card holders can get money back on the money they spend at their small local store-fronts.

Although some say that it is a relatively “lonely shopping holiday,” this year American Express has partnered with media channels such as Facebook, Verizon and AARP to help promote small business participation.

You are bound to see more advertising surrounding Small Business Saturday and more of your local shops participating in deals. See the shops participating across the country here.

So saunter downtown and go see what your local outdoor shops have to offer.

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Small Business Saturday: Go Shop Local