A partnership between Under Armour and Cabela's has developed into the newest camo apparel line: Ridge Reaper Forest.
It was only a matter of time before Under Armour, the sportswear and athletic company that's exploded in popularity over the last several years, stepped into the outdoor game. Early designs were promising, and it looked like there'd be a new player in the hunting apparel game.
They're stepping up even more with their latest line of camo debuted at last month's 2016 SHOT Show: Ridge Reaper Forest.
Coming this April exclusively to Cabela's, the Ridge Reaper line comes from a generous helping of testing and evaluation.
Want to hear about how effective it is? Then listen to one of Under Armour's field testers, none other than Cameron Hanes.
That's a heck of an endorsement to be sure. There's something about the idea that performance is what should matter. When you've reached that level, you know you're working with a promising team and a promising idea. Here's to Under Armour for devoting the resources needed to produce something that appears as though it is above and beyond anything camo has seen before.
Keep an eye on Cabela's shelves this April, and find out for yourself how well Under Armour's new Ridge Reaper Forest camo performs.