The NRA fights for the rights of gun owners, hunters, and shooters nationwide. They are active in every state in the U.S., defending the right to own firearms.
The National Rifle Association (NRA) and Ruger are at the forefront of the struggle for gun rights. With the launch of the 2 Million Gun Challenge, the two pro-gun advocacy entities aim to raise $4 million dollars to support the work of the NRA.
"We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell two million firearms between the 2015 and 2016 NRA Annual Meetings. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold during that time. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."
According to Chris Cox, NRA-ILA Executive Director, "Ruger's 2 Million Gun Challenge is a model of good corporate citizenship in defense of American freedom. By supporting the NRA's fight to defend the right to keep and bear arms, Ruger not only advances the rights of American gun owners and hunters - they also directly benefit the freedoms and safety of all Americans. That's as visionary as it is vital to the rights and traditions we hold dear."