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New Zoom Z-Craw Bait Lure Hits the Market [PICS]

All images via Zoom Bait

This new bait lure, Z-craw, takes the place of several others and is extremely versatile.

Black Light, Black Flash and Green Pumpkin Flash may not sound like they have anything to do with fishing but these are three of the colors for the new Zoom Bait: Z-Craw. The lure is also available in five of the more standard colors. Regardless of the color, fish cannot resist the Z-Craw in a variety of situations.

Gerald Swindle of Zoom Baits said, We built it to be the ultimate flipping bait, we wanted something that wouldn’t twist your line but would still have a lot of action, but we’ve found out that it’s really good for everything. It’s good by itself, or behind a jig or on the back of a Chatterbait. Where I think it’ll really excel is on the back of a wobble head. I can’t wait to drag it over the right shell bar.”


The Zoom Bait Z-Craw is built to last. There are slotted “fins” on each side to rest your hook point on. When one side wears out, you just flip it over and use the other side.

The fins on the lure body are set for maximum water displacement while the claws are flexible and will wiggle and flutter with little resistance. The outstanding action of the Z-Craw is also designed for year-round use.

Swindle said, “With every flipping bait, we’re walking that line between hot and cold, this one will be good in everything from 50-degree water to 90-degree water.”


Team Zoom says they will be using the Zoom Bait Z-Craw at nearly every stop this year.

Increase your catches this year by using a Z-Craw!

All images via Zoom Bait.

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New Zoom Z-Craw Bait Lure Hits the Market [PICS]