Skip to main content

Apple’s Top Product Designer Created This Incredible Beretta Shotgun [PICS]

Celebrity designer Marc Newson’s reinterpretation of Beretta’s traditional side-by-side shotgun is remarkable. 

Marc Newson, who is one of Apple’s top product designers, has dreamed up everything from aircraft to furniture. One of his latest strokes of genius is a reimagining of Beretta’s traditional side-by-side 486 shotgun.

The shotgun was unveiled last week at a ceremony in London, and we must say; we are impressed. The 486 by Mark Newson features a new opening lever design, streamlined walnut surfaces and intricate carvings of Asian dragons and flora.




Newson paid homage to the shotgun’s roots as a weapon for pheasant hunting.

“My initial source of inspiration came from the idea that pheasants originate and are native to Asia, before being widely introduced elsewhere as a game bird,” Newson said. “For me it was important to somehow pay homage to this and incorporate a subtle Asian influence into the design.”

More from Wide Open Spaces:

Hate you iMac? This 20mm anti-tank rifle might help

Use this shotgun ammo for turkey hunting

Please don’t try this shotgun reloading trick at home

The ornate engravings extend all the way to the bottom of the trigger guard.



“While most shotguns screw the guard to the bottom of the receiver, the 486 by Marc Newson inserts the trigger guard into a milled guide,” Beretta wrote on their website. “The result is a perfect junction of two surfaces, which creates a higher aesthetic value.”

The shotgun features Beretta’s OptimaBore double barrels without welding lines. The slimmed forend has a hand cut diamond grip, which extends to the back of the gun.



Newson said he was honoured to be asked by the 500-year-old company to design the shotgun. “One of the things I like most about my job as a designer is the opportunity I get to immerse myself in different industries and acquire knowledge about their manufacturing processes, materials and technologies. I am interested in the way things work – it’s a technical obsession.”

More from Wide Open Spaces:

There’s no need for this double-barreled handgun, but we want it anyways

Girls shooting guns and failing miserably

Hobbyist converts staple gun into gun that fires .410 shells

Images via Beretta



you might also like

Apple’s Top Product Designer Created This Incredible Beretta Shotgun [PICS]