Discover Boating vowed to take the entire Indiana Pacers basketball team fishing.
Apparently all this fish talk has the Discover Boating Twitter account (the US boating industry's promotional organization) in a generous mood.
-- Discover Boating (@discoverboating) May 9, 2014
In past weeks, the Pacers have ridden a roller coaster of playoff performances, with fishing taking a starring role in the pre- and post-game banter.
There was the early playoff trip that raised eyebrows, then the criticism towards Paul George for fishing after an ugly showing the night before, and most recently a resurgence accredited by Roy Hibbert to a group outing.
What's next, Karl Malone going bear hunting? Oh, that already happened.