If you are a discerning hunter and like to be a "gear minimalist," here is a good guide on how to buy the best hunting calls on a budget.
Whether you're talking deer, turkey or coyote calls, sometimes the most expensive and impressive-looking call is not really the best. Have a look at this great rundown of multi-use calls that won't empty your wallet. There are also some great tips on basic calling to get you started off right.
The bottom line is, the best call for those who like to keep it simple is one that can be used for a number of call types. Some of those calls in the aisle may look like the best and biggest, and they likely work just fine, but maybe they only produce one deer grunt or turkey sound. For your money, you can get a good call that allows more vocalizations and at a much cheaper cost.
Calling can be a huge game-changer to get the animal you want into shooting distance, so do a little homework and pick the right call for your needs; it doesn't have to be the most expensive to get the job done.