Knowing how those thieving big bass actually get away from us is the first step towards making sure that it never happens again.
There's nothing worse than getting a good hookup with a big largemouth only to see it spit the hook, break the line, or find some way to gain his freedom.
Finally, a video was made that changes all that and reveals the real reason why those sneaky little buggers have such a knack for getting off the hook.
Here's a great look at a retro Rapala advertisement from back in the day!
This fun commercial gives us a little taste of that confused feeling we all get when the big one escapes, but like all good fishermen we never give up.
The Rapala lure company has been putting out big bass-killing baits since the 1930s so they have some idea about what it takes to hook the big ones and keep them hooked.
Leave it to a company that sells 20 million lures a year to come up with a great way to sell more!