CEO of Nutshellz volunteers to be shot in the family jewels in hopes of showing customers how strong his cups are.
There aren't many business owners in this world that trust their product enough to shoot themselves in one of the body's most sensitive areas, but Jeremiah Raber proves that his Nutshellz Groin Protector is strong enough to withstand a bullet.
In this video, Raber packs on his armor, draws an 'x' on the family jewels, and nervously stands in front of his friend, who by the way is preparing to shoot him with a .22 long rifle.
Jeremiah Raber, President and CEO of Nutshellz, wanted to prove to customers that the Nutshellz Groin Protector is strong enough to take a bullet...literally.
"I was freaking out," Raber admitted.
Raber was fully suited in Kevlar armor to protect his femoral arteries in the event that the bullet deflected. However, it was a clear shot and Raber claims that the shot was way more gentle than he thought it would be. I guess that's a good sign.
Originally, Raber had stated that getting shot in the nuts wasn't something he would ever want to sign up for. Regardless of the strength of his product, he knew that getting shot in the family jewels would cause plenty of pain. But Raber did sign up for this and he seems to be okay.
For just one minute, lets pretend that this is anything other than crazy and irresponsible. This man is either so brave or so mentally insane that he actually allows a friend to shoot him in the nuts with an AR22 at an extremely close range. Why? Because he wants to show his customers that they take their product testing seriously, so much so that he trusts that his product will protect his testicles from some serious pain. Regardless, it gets his point across and I am sure many people now trust his Nutshellz Groin Protector.
Raber had originally designed this product with the intent to protect professional athletes, fighters, military, and police personnel from serious injuries. Cups break all the time and he wanted to make something that was reliable and unbreakable.
The Nutshellz Groin Protector currently sells for $250 a piece and takes approximately one hour to make. Visit the Nutshellz website to learn more about the product and the company.