Ram Trucks is now the official truck of Cabela's.
The outdoor industry is buzzing with the recent announcement of a partnership between major outdoor retailer Cabela's and automotive powerhouse Ram Trucks.
As part of the partnership, Ram Trucks will be featured prizes in Cabela's contests and sweepstakes, and will have a presence at Cabela's local and national retail events.
"Ram Trucks are well known and respected by outdoor enthusiasts, and we are thrilled to make them the official truck of Cabela's," said Corey Bergstrom, VP of Digital and E-Commerce at Cabela's. "This partnership will offer several benefits to Cabela's, Ram Trucks and, most importantly, to our passionate customers who love the outdoors just as much as we do."
And just to sweeten the pot, Cabela's pro-staffers, including Ram Trucks partners Jim and Eva Shockey, will support the partnership with appearances at co-sponsored events.
"More than 80 percent of Ram owners list hunting, fishing or camping among their most cherished hobbies," said Bob Hegbloom, Head of Ram Trucks - FCA North America. "Ram truck owners tell us they're passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As the official truck of Cabela's, Ram is able to reinforce its support of this industry, and this partnership provides the opportunity to be involved with the outdoor enthusiasts that make up Cabela's customer base."
Cabela's is no stranger to strategic brand partnerships. As the company's newest official brand partner, Ram Trucks is in good company. They join existing brand partners Ranger Boats, Geico, KOA, Pepsi and Cenex.
With the new year proving to be off to an exciting start, outdoor enthusiasts should keep a close eye on these brands. They're bound to have a few tricks up their sleeves!