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ATA Show 2016: Badlands New Line Could Change Your “Approach” to Camouflage

All photos by Alex Burton

Badlands releases their revolutionary new Approach camouflage pattern that has been five years in the making.

Every few years, companies release some sort of new camouflage pattern onto the market. Most seem to be some variation of the standard pattern we all pull on before heading out into the field.

Badlands has spent the last five years coming up with a new approach to offer up to hunters.

Introducing Badlands Approach Evasion Technology, a digital pattern unlike anything you have ever seen before. Designed to break up your silhouette and leave you invisible among your surroundings.


I spent some time talking to Blake VanTussenbrook, Badlands Marketing Representative, about this new pattern and the work that went into creating it.

In the five years they spent creating this new pattern, they became obsessed with not just the pattern itself, but the colors that help make this so effective. They went through hundreds of various combinations and tests to make sure they had the best ones before moving forward.

Instead of worrying on how our eyes perceived the pattern, they focused on how game would see it from a distance, and for those up close moments as well.


I am a big ground and stalk hunter, which makes concealment and stealth an absolute necessity. As a result of this, I spent some time at their ATA Show booth analyzing this pattern, speaking to individuals who had the pleasure to try it, and comparing it to items I wear in the field now.

Each background I viewed the Approach pattern against made it melt away after a few seconds. If I stared at it long enough it almost looked as if the pattern itself changed to adapt to its surroundings.

Every person I talked to, including Josh Galt from Southern Chaos, all said the same thing. The Approach pattern is going to be a game changer and something you are going to need in your arsenal.

Badlands has truly hit a home run with their Approach Evasion Technology and I have to say I am highly impressed with what they have accomplished. I can’t wait to get my hands on some of their gear for next deer season to really put it to the test.

Follow Badlands on FaceBook, Twitter, or YouTube to keep an eye out for when you can purchase some yourself and put it to your own test.

All photos taken by Alex Burton.

SEE MORE: Product Review: The Truth About Badlands Camo


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ATA Show 2016: Badlands New Line Could Change Your “Approach” to Camouflage