In this, our first installment of the App of the Week, we highlight the DeerLab trail cam app, which is much more than just a cool way to view your images.
DeerLab is on to something. The tech company recently launched the premier trail camera management application, capitalizing on the need for hunters far and wide to have a firm grasp on the meaning of their images, hopefully leading to a better understanding of what it takes to bag the big one.
Fronted by Jon Livingston and his partner Ryan Wood, DeerLab stemmed from a personal problem Livingston wanted to solve.
"I'm a bowhunter, and have several cameras on private property that the owner lets me hunt on, and I have always had an issue with managing my trail cam photos," he said in an interview. "Everybody does it a little bit differently, but it was just a headache to deal with the photos."
Like many good ideas, DeerLab set out to simplify and optimize the trail camera images, including a unique weather-centered syncing process. Each photo stored in the DeerLab system is stamped with an additional layer of weather data from the time the photo was taken.
In addition, filtering options are available so hunters can narrow down and fine tune the information they gather from their cams, and begin to build patterns around specific deer or specific weather conditions.
Say you're tracking an 8-pointer with a cam you have set up hundreds of miles from your home. With DeerLab, you can split images up by temperature, wind conditions, date and time.
Other advantages of the app include the ability to connect to any trail cam from any location, and aggregate multiple feeds into one easy-to-manage system. You can access your images and information from a mobile device, tablet, or any modern browser. Plus, you can easily establish a "hit list" of the exact deer you're after, and analyze their movements and activities to the utmost degree.
"We're trying to give the hunter a good idea of what's really happening in that camera," Livingston said.
Probably the biggest advantage of DeerLab is its ability to provide more insight than the most expensive camera on the market.
"You can take the cheapest camera, and just have a time stamp on it, and we can give you a lot more information," said Livingston.
Though he couldn't divulge too many details, Livingston said he and Wood are in the process of building upon more reports and preparing to unveil even more features built within DeerLab.
The app is currently available on a 14-day trial basis, with no obligations involved. Beyond that, DeerLab is offered in different levels, ranging from the "Fawn" package (allowing 10 cameras, 4,000 photos, and one property) to the "Unlimited" package (100,000 photos and no property or camera limitations).
"We weren't looking for this to manage every single picture a trail camera takes. If somebody wants to do that they can, but they're going to hit their limit pretty quickly," Livingston pointed out. "That's one of the things we're going to have to educate users on: This is not a flickr account full of all your images. It's used to really look at it over a period of time, and just putting in specific pictures."
There's really no other tool that's truly managing trail cameras to this capacity, and none have such a high-quality mobile usability.
As it was stated up front, DeerLab is really on to something.