Believe it or not, the ICAST Best Hard Lure went to a rat.
At the 2014 ICAST show in Orlando, Florida, the odds of a rat lure being awarded the Best Hard Lure distinction were stacked against SPRO.
But, they pulled out the unexpected with a victory in the category, with the BBZ-1 Rat bait. Check out these videos from thebbztv for more.
And here's that lure in action.
Watch more impressive fishing videos
Imagine that, a rat bait taking out the big boys of the hard lure category. Rumors say the BBZ-1 will be ready for shipping this fall.
That's the beauty of ICAST; it brings everyone to a level playing field and honors the best of the best.
Have you fished with a rat lure? Are you going to try the BBZ-1?