It barely needs an introduction; just watch this new original short from YETI.
YETI is on top of the short film game. They’re constantly rolling out the kind of memorable, impactful, and flat out successful marketing campaigns, and rarely do they resemble anything you’d expect.
Like, for instance, their ongoing saga involving former NFL wide receiver and Texas Longhorn Jordan Shipley, and his firm belief that the world is ready for his promising business venture. In fact, this video shows Shipley introducing the idea to the big man in the red suit, and it’s pretty fantastic. See for yourself.
So really, you’ve got to ask yourself, are you prepared to give up cow’s milk and devote yourself to melk like Jordan?
If what Shipley said about peanut butter and jelly is true, then it’s only a matter of time before “melk and cookies” become synonymous with Christmas. Santa’s got it all wrong.