The Women of Weatherby are bringing new recognition to the female outdoor demographic.
Lately the surge of interest amongst women in the outdoor industry has led to some shifts in thought when considering the designed demographic of a hunting firearm. Plenty of gun makers and outdoor products started catering to this group, and positive movements working to empower females in the space have begun to emerge.
Debuted back at the NRA Annual meetings in April, the Women of Weatherby campaign is one you’re going to want to start paying attention to. With virtually an All-Star lineup of established and emerging female names in the outdoors, the Women of Weatherby are charging forward with a keen sense of what’s going on inside the female mind.
One of those ladies, Haley Heath, explains how to prepare your decoy setup for turkey hunting.
By devoting a significant portion of R&D, testing and evaluating, and eventual product lines to women, Weatherby is stepping into the new frontier in a smart, market-driven way.
If seeing this inspired you to think about turkey hunting, consider Fin & Field and their huge amount of operators ready to give you the experience you’re craving.
And if you’re a female thinking about taking up hunting, look to the Women of Weatherby as inspiration.