A partnership among outdoor companies merges two bright ideas.
This week, two organizations who actively promote the health benefits of hunting, Backcountry Hunters & Anglers and Wildness Athlete, announced a new partnership that will help hunters maximize their nutrition and raise money for conservation
The relatively new concept of the hunter as an athlete continues to gain momentum and one of the very first companies to target this consumer was Wilderness Athlete.
Wilderness Athlete Co-founder Mark Paulsen, long-time strength and conditioning coach, nutritionist and backcountry hunter, saw a need that was not being met by traditional supplement and nutrition companies, or the outdoor industry for that matter.
The need was clear: science-based, nutritional supplements for the backcountry athlete, whose mountain endeavors demand both strength and stamina.
Today Wilderness Athlete considers themselves the authority on outdoor performance nutrition and produces unique, scientifically validated product formulations that address the need for quality health and physical conditioning for the outdoor athlete before, during and after their chosen outdoor activity.
“The folks at BHA are the real deal,” said Wilderness Athlete Co-Founder Chris Denham. “They are in the trenches doing the hard work of protecting our public lands legacy for future generations. Without public lands, our business doesn’t exist. Conservation should not be the responsibility of nonprofits alone, and we’re excited to work with BHA to get more done together.”
Wilderness Athlete will be offering BHA members discounts and donating a percentage of sales back to BHA to fund boots-on-the-ground work. They have also put together a “backcountry stack,” which will include everything the backpack hunter needs in the field.
“Hunting and fishing, miles from the trailhead, is no easy endeavor,” said BHA President and CEO Land Tawney. “The backcountry experience requires top physical conditioning. Wilderness Athlete not only makes the nutrition piece turnkey; they also understand the necessity of protecting our public lands and waters to uphold these experiences. We’re looking forward to working together in the name of backcountry conservation.”
“BHA is an extremely important group protecting all the things we love as hunters by keeping public land public,” said Warren. “I am proud to be a part of Wilderness Athlete, a company that has stepped up to partner with BHA and further the cause of protecting the wild places that I love to hunt.”
Here’s Wilderness Athlete Co-founder and Coach Mark Paulsen discussing the WA 28-Day Challenge.
I too am a backcountry hunter who trains, eats and supplements year round so that I am prepared to tackle the challenges of solo hunting the mountains. Partnerships like this one are exciting to me because they highlight the important health benefits of the backcountry hunting lifestyle. They also highlight another encouraging trend – companies with a vested interest in protecting our public lands and our hunting heritage stepping up to support conservation.
I hope that other hunters pay close attention to which companies give back and support those companies with their business.