The backstory of YETI coolers is about how the founders’ father was instrumental in their development through the love of outdoor sports.
The story of YETI coolers is about how two sons developed their love of the outdoors under the guidance of their father. His adventurous spirit and independence rubbed off on the two sons in a big way.
Watch how it led to the successful stand-up of the YETI brand.
What a great story that really hammers home the importance family plays in instilling a love of the outdoors. These boys got their foundations early on from their dad with his independence and successful outdoors business model and it obviously had a huge influence on the their success with YETI coolers.
YETI is quickly becoming the most recognized cooler brand for sportsmen around the world, renowned for their rugged design and ability to keep ice for an incredibly long time.
For a look at YETI’s products, check out this link.