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Redefining Success: The Real Reason Why We Hunt

James Jacobs Media

Success isn’t measured by inches or seconds, but rather by something much deeper.

Today’s media often measures hunting success in inches of bone or seconds of glory. Unfortunately, this paints a picture that couldn’t be any further from our roots as sportsmen for why we hunt.

James Jacobs of James Jacobs Media does a superb job at reminding sportsmen of why we do what we do. It’s not about inches of antler, a punched tag, or a post-harvest photo. At least it shouldn’t be.

Redefining Success from James Jacobs on Vimeo.

Nature itself is reason enough to hunt. It’s the little things we witness while pursuing things much larger than ourselves. These little things make up the fiber of time.

“Today is the oldest the I have ever been, and the youngest that I will ever be,” Jacobs says in his short film. It’s easy to lose sight of this, but who better than nature to remind us?



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Redefining Success: The Real Reason Why We Hunt