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Rapala’s ‘The Search: Below Zero’ is Sure to Get You Pumped for Ice Fishing

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Looking to get excited for the upcoming ice fishing season? This short film from Rapala has you covered.

Ice fishing has certainly changed over the years. New technology has made it easier and more efficient to spend the day on the frozen stuff. And there is no better time to embrace the sport – and keep your fishing season going all year long.

“The Search” continues to below zero temperatures. The playing field levels and the opportunity is there for those willing to look past the thermometer. Cold temps, shore lunches and big fish. It’s time to get excited for the ice season ahead.

What are your goals for the ice season this year? New destinations? New tactics? New gear? And if you want a little more motivation for getting out on the ice, check out this awesome video showcasing some monster pike Ashley Rae sets the hooks into!

Embrace the ice in 2017. The playing field is large and the fish plentiful.

NEXT: THIS BIG BUCK PARADE WILL BOGGLE YOUR MIND

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Rapala’s ‘The Search: Below Zero’ is Sure to Get You Pumped for Ice Fishing