The NFL has rejected a commercial for Daniel Defense, a Georgia-based AR manufacturer, from airing during the upcoming Super Bowl.
The NFL’s commercial policy does not allow ads that feature firearms, weapons, ammunition, or stores that exclusively sell firearms.
Guns & Ammo, the publication that broke the story, noted that “Daniel Defense has a brick-and-mortar store where they sell products other than firearms such as apparel,” and that “The commercial itself does not mention firearms, ammunition or weaponry.”
In the ad, a man arrives at his home, inspects his property, and greets his wife, while he narrates about how their safety is his top priority. No firearms appear in the commercial, except for the image of a DDM4 rifle that is part of the Daniel Defense logo.
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