A special panel covering merchandising to women hunters will take place at this year’s SHOT Show.
It shouldn’t be a surprise anymore: women are the fastest growing demographic in the entire hunting industry. The secret’s out, and outdoor brands and companies know that making their products and services available to and ideal for women is a no-brainer.
Along with that trend comes this intriguing new retailer seminar taking place at the 2016 SHOT Show on Jan. 21 in Las Vegas, Nevada.
Though SHOT Show isn’t open to the public, this is something worth keeping an eye on. If you’re a retailer and will be attending SHOT Show this year, how could you pass up on this one?
Melissa Bachman, Tiffany Lakosky, Shannon Reaser, Judy Rhodes and Barbara Baird, essentially a who’s-who of notable female influencers in the outdoors, will take part. If anyone knows what it takes to market to a woman in the hunting industry, it’s this group.
Watch for more from SHOT Show 2016, and keep in mind, women are a powerful bunch, and will play a large role in the future of hunting.