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Apple’s Top Product Designer Created This Incredible Beretta Shotgun [PICS]

Celebrity designer Marc Newson’s reinterpretation of Beretta’s traditional side-by-side shotgun is remarkable. 

Marc Newson, who is one of Apple’s top product designers, has dreamed up everything from aircraft to furniture. One of his latest strokes of genius is a reimagining of Beretta’s traditional side-by-side 486 shotgun.

The shotgun was unveiled last week at a ceremony in London, and we must say; we are impressed. The 486 by Mark Newson features a new opening lever design, streamlined walnut surfaces and intricate carvings of Asian dragons and flora.

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Newson paid homage to the shotgun’s roots as a weapon for pheasant hunting.

“My initial source of inspiration came from the idea that pheasants originate and are native to Asia, before being widely introduced elsewhere as a game bird,” Newson said. “For me it was important to somehow pay homage to this and incorporate a subtle Asian influence into the design.”

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The ornate engravings extend all the way to the bottom of the trigger guard.

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“While most shotguns screw the guard to the bottom of the receiver, the 486 by Marc Newson inserts the trigger guard into a milled guide,” Beretta wrote on their website. “The result is a perfect junction of two surfaces, which creates a higher aesthetic value.”

The shotgun features Beretta’s OptimaBore double barrels without welding lines. The slimmed forend has a hand cut diamond grip, which extends to the back of the gun.

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Newson said he was honoured to be asked by the 500-year-old company to design the shotgun. “One of the things I like most about my job as a designer is the opportunity I get to immerse myself in different industries and acquire knowledge about their manufacturing processes, materials and technologies. I am interested in the way things work – it’s a technical obsession.”

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Images via Beretta

 

 

Apple’s Top Product Designer Created This Incredible Beretta Shotgun [PICS]