Rifle manufacturer Armalite has pissed off the Italian government with their new gun advertisement.
The ad features Michelangleo’s David cradling an AR-50A1, with the tagline “AR-50A1: A Work of Art.”
That was enough to spurn some of Italy’s top cultural officials, including Culture Minister Dario Franceschini. According to the BBC, he voiced his disgust with the ad over Twitter this weekend, posting “The image of David, armed, offends and infringes the law. We will take action against the American company so that it immediately withdraws its campaign.”
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The statue of David is currently on display in Florence’s Academia museum. The director of the museum, Angelo Tartuferi, is equally displeased with the ad.
“The law says that the aesthetic value of the work cannot be distorted,” he said. “In this case, not only is the choice in bad taste but also completely illegal.”
The Italian government claims it owns the copyright to any image that depicts the statue of David. They have issued Armalite with a legal order to stop running the ad. No word yet from Armalite on the matter.
The controversial ad swaps David’s old slingshot for the powerful AR-501A rifle. Not that the sling wasn’t effective in taking down Goliath, but if he had an AR-501A, I mean, that fight would’ve ended a lot quicker.
Do you find Armalite’s ad offensive? Share your thoughts in the comments section.