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If Your Vehicle Has Been Hit Hard This Winter, You’ll Appreciate the Ice Truck [VIDEO]

Image: Canadian Tire/New York Times

Check out the Ice Truck, a drivable pickup with a body made of ice.

 

Canadian Tire built the frozen pickup late last year to promote their new MotoMaster Eliminator Ultra Battery, which can start a car in -40 degrees Celsius. They figured the best way to prove the battery could work would be to put it in a truck made out of ice. Go figure. Canadian Tire filmed the production process and aired it as a commercial during the NHL Classic on Jan. 1. The spot was a big hit with Canadians.

“It’s really difficult to make a car battery interesting,” Canadian Tire’s Retail Unit Chief Operating Officer Allan MacDonald told the New York Times. “And it’s even more difficult to explain to people why new battery technology is important to them.”

Canadian Tire recruited ice-sculpting company Iceculture to build the truck. They modeled it after a 2005 GMC Sierra 2500 HD. The Ice Truck weighed 11,000 pounds and was reinforced with extra fans and an upgraded cooling system to prevent the engine from melting the chassis. The Ice Truck’s windshield was made out of 12-inch thick ice, so it’s no surprise that the drivers could only reach a top speed of 7.5 mph.

RELATED: Check out the best rides at SHOT Show 2014. 

But you won’t see the Ice Truck on the road any time soon. Canadian Tire melted it down after the promotion.

Watch how the Ice Truck was made in this video.

And here’s the video of the Ice Truck melting down.

 Has your truck failed to start during any of your adventures this winter? Let us know in the comments section below. 

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If Your Vehicle Has Been Hit Hard This Winter, You’ll Appreciate the Ice Truck [VIDEO]