Could your hunting pack survive a fall off a mountain fully loaded?
When you’re hunting the unforgiving terrain of the backcountry, both your equipment and your mind must be tough. Is your hunting pack tough enough to survive a toss off the mountain? Watch and KUIU test the durability of their pack against the strength of the mountain.
Today’s mountain hunters push themselves and their gear to the limit. This requires companies to stand behind their products and prove they are just as tough as the hunters using them. I don’t think there is any better way to prove to durability of your product than by filling it to its max capacity and then rolling in down a mountain.
KUIU has always been known to prove their products strengths by pushing them to their limits but this takes it to a whole other level.