Check out the fish scheme that the No. 4 Chevy will sport this weekend.
When NASCAR driver Kevin Harvick hops into the No. 4 Chevrolet SS for Stewart-Haas Racing on May 1, the paint scheme wrapped around it will be unlike anything the racing world has ever seen, and it’s right up our alley.
Thanks to a sponsorship with Busch Beer, the car will feature a largemouth bass on one side and a cutthroat trout on the other, two of America’s most iconic game fish. The lifelike images will be a sight to see for NASCAR and fishing fans. Yes, a bass and a trout will be speeding around a race track.
— Stewart-Haas Racing (@StewartHaasRcng) April 26, 2016
To help promote their “Catch One. Win Big.” campaign (which by the way, includes a once-in-a-lifetime fishing trip with Kevin VanDam!), Busch came up with the idea of using Harvick’s car. He’s driven the No. 4 to second place in the points standings thus far in the early NASCAR season, and is a front-running favorite for this weekend’s GEICO 500 at Talladega where the fish car will debut.
Even Harvick’s fire suit will feature the fish scheme.
“Since Busch returned to the Sprint Cup Series this season, we’ve had a lot of fun going out and spending time with the fans,” said Harvick, the 2014 NASCAR Sprint Cup Series champion, in the official press release. “When the green flag drops, I’m going to try to keep the Busch fish car up front. Hopefully I can ‘Win Big’ too and you’ll see the car in Victory Lane on Sunday.”
This is just the beginning of our coverage of the No. 4 fish car, as we’ll be heading to Talladega next week to see more of what Busch has in store. Stay tuned to Wide Open Spaces, as well as WideOpenCountry.com, to learn more about our trip.
NASCAR, Busch, and fishing are a pretty natural combination, which is why the beer brand has made it a point to market to the crossover audiences with such a cool campaign.
“Now in its fourth year, the Busch fishing campaign is an essential platform for the brand that allows us to reach those who enjoy salt and freshwater fishing,” said Chelsea Phillips, Senior Director, US Value Brands, Anheuser-Busch. “Given Busch’s well-established dedication to outdoor pursuits and the sport of racing, as well as our tremendously talented partners Kevin VanDam and Kevin Harvick, we expect the 2016 iteration of the fishing program to be bigger and better than ever.”
If you needed another reason to follow NASCAR, now you can still cheer for a largemouth even while you’re missing out on an afternoon of fishing.