Eva Shockey is said to be the face of the next female hunting movement.
Eva Shockey, the Canadian born 27-year-old professional hunter, has already made a name for herself in the outdoor world. Some say she’s the face of the next generation of female hunters.
With thousands of fans, an outdoors television show, and numerous endorsement deals, Eva Shockey is drawing more women to the male-dominated world of hunting. Eva Shockey was the second woman ever to appear on the cover of Field and Stream, the other was Queen Elizabeth II back in 1976.
The recent trend shows that woman hunters are becoming more and more common; between 2006 and 2011 the number of woman hunters has grown 34 percent. In response, many companies are taking advantage of this emerging market.
Bryan Offutt, Under Armour’s Senior Director of Outdoor Marketing, recently told reporters, “We’ve been in the women’s hunting business for about four years, but literally in the last two years, we’ve seen a dramatic change in the business.”
Eva Shockey is the daughter of Jim Shockey, who has already made a name for himself as the host of Outdoor Channel shows, “Jim Shockey’s Uncharted” and “Jim Shockey’s Hunting Adventures.” Since she was about four, Eva Shockey has been accompanying her father on hunting trips, but she didn’t begin to hunt herself until she was 20. She sees hunting as a family tradition and a way to be conscious about where your food comes from.
Eva Shockey told reporters, “As a hunter, if you don’t feel remorse, if you don’t feel reverence for that animal that just gave you a life, then I think you should maybe rethink it. That’s a living animal, and it’s now become food for people.”
Still, Eva Shockey and other female hunters have been stirring up controversy through social media. When Melissa Bachman posted a picture on Facebook of her with a dead lion. National outcry produced a petition was started to keep her out of South Africa. Eva Shockey is no stranger to this when she shared a photo of her with a 510-pound bear she killed. She received 5,000 death threats in one day.
Ronnie Strickland is the Senior Vice President of Media Services for Mossy Oak (a brand which sponsors the Shockeys), spoke out for Eva Shockey;
When you see somebody like Eva Shockey gorgeous and young well educated, and she has the message, how can you not hook on to that and say hey she’s going to reach way more people then we will.