The Duck Dynasty crew has partnered with Connecticut-based gun manufacturer Mossberg & Sons to launch their Duck Commander Series line of guns.
The new gun line includes nine shotguns, two semiautomatic rifles and a semiautomatic pistol. Each gun is painted in a matte waterfowl camouflage and printed with the Duck Commander logo. They also come with an American flag bandanna similar to the one worn by the show’s star Willie Robertson.
CNN reported that Mossberg has begun shipping the guns to distributors throughout the US, but they have not publicly named the stores that will carry them.
Some of the standouts in the Duck Commander Series include the Mossberg Int’l 715P, a .22-caliber AR-15 reproduction, and the Int’l 715T assault-rifle style .22-caliber pistol.
Mossberg’s promotional spots for the guns features Duck Commander founder Phil Robertson staying true to his character. In one of the spots, he narrates, “You know what makes me happy, ladies and gentleman? To blow a mallard drake’s head smooth off.”
Here are the ads:
News of the Duck Commander Series comes on the heels of a media-related controversy last month surrounding Robertson’s comments about sexuality and race in an interview with GQ last month.
A&E, the network that airs Duck Dynasty, briefly suspended Robertson from the show last month, but quickly reinstated him after a massive public outcry. He was recently reinstated, and the show will continue production this year.
A Powerhouse Brand
Duck Commander’s expansion into firearms seems like a natural fit for the extremely popular brand behind Duck Dynasty. The company rose to prominence with their line of duck calls. Duck Dynasty has since become a cultural phenomenon, which has allowed the company to offer a wide range of products that includes everything from action figures to wine.
The public’s interest in the new guns is already sky high; on Thursday, Mossberg’s website crashed from a high traffic volume. If you want to preorder one of the guns you’ll have to wait; the Duck Commander Series guns are not yet available for online purchase.
We’re interested to hear the what the public reaction will be to the guns, given all the recent media controversy. Whatever the reaction may be, Duck Dynasty doesn’t seem to be slowing down any time soon.
Image source: Gawker