At ICAST 2015, this marlin sculpture by Costa made of plastic trash greets attendees.
Here in Orlando, everyone who’s anyone in the fishing business has gathered for the ICAST show, the yearly collection of new fishing gear and industry insight.
One of the features drawing the most attention is Costa Sunglasses’ marlin sculpture, created entirely of plastic trash for their #KickPlastic campaign.
Costa is pushing forward with a meaningful public service message, encouraging folks to forget about throwing out plastic bottles, bags, and trash, and instead recycling them or cutting out their use altogether. If we all decide to Kick Plastic, our oceans and waterways will be that much better off.
Here’s some more insight on the marlin sculpture’s creation:
That’s nice and inspiring, but what can you actually do to help the Kick Plastic cause?
Costa provides some guidance:
- Stop using plastic bottles, grocery bags, or takeout utensils
- Reel in and properly dispose of fishing line
- Raise awareness by using #KickPlastic in social media platforms
Every little bit helps, and if we all do our part, the world’s oceans, lakes, and rivers (and therefore fishing!) will be much better off.