Columbia Sportswear opened their first fishing-specific company retail store in Atlanta.
Columbia Sportswear opened up their first company store in Atlanta on Oct. 31. It is a Performance Fishing Gear store and their products include gear for the angler as well as Colombia lifestyle apparel.
Colombia has sold its products through large retailers in the past and directly from their catalogs and website. They are set to open six more company stores across the country, including New York, Dallas and a second one outside Atlanta.
Shawn Cox, the company’s senior vice president in retail, said in a news release:
Atlanta is an ideal market to launch our first-ever PFG store. People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun.
Company stores are opened in order to closely track consumer habits and although Colombia has no plans in halting distribution of product through the larger retailers, company stores are a way to cut down on wholesalers.
The store in Atlanta is 3,176 square feet.