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Did the Straightcast, Touted as a Game-Changing New Reel, Ever Take Off? [VIDEO]

Kendra Gear debuted a new reel, and its design was predicted to change the game.

How often does your fishing line get twisted, causing tangles and headache? How many more casts could you have made while you were monkeying around with your twisted line?

Kendra Gear is out to fix that. Their new Straightcast Reel, set to be properly unveiled at the International Convention of Allied Sportfishing Trades (ICAST) next week, takes the line twisting conundrum and virtually eliminates it.

Watch the video from Kendra Gear, LLC to see the reel do its thing.

The New Jersey company might just be on to something, but the market hasn’t been overwhelemed with interest quite yet. We’re betting the average angler would jump at a chance to solve this common problem, but time will tell.

When emerging brands come out with new reels, lures, and other gear, it’s a testament to the proven business tactic of identifying problems within an industry and setting out to solve them.

NEXT: Here’s What Happens to Fish That Break You Off

Did the Straightcast, Touted as a Game-Changing New Reel, Ever Take Off? [VIDEO]