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Busch Beer’s Fish Cans Are Back and We’re Playing for Keeps

The fisherman’s brew, Busch is back with new fish cans and a contest where you could win big.

Look out NASCAR fans, this awesome promotion officially goes into effect on May 1 when driver Kevin Harvick will circle the Talladega Superspeedway track in a special edition Busch fishing-inspired car.

Consumers who, according to PR Newswire, “find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves and submit it online at Busch.” Additionally, these gold cans will be hidden among a quartet of incredible fish-inspired cans.

The winner, chosen from the photos submitted online, will be entered to win weekly prizes, like sonar systems, tackle boxes, GoPro, or the like. Five customers will win the grand prize: a fishing trip of a lifetime to one of the four destination options with professional bass fisherman and overall angling genius, Kevin VanDam.

The four fish cans are below and represent, also, the four different fishing trips where Kevin VanDam could make you feel like an inadequate angler happy to be in the presence of greatness.

The red drum can represents a trip with the VanDam Man to Venice, Louisiana.

Busch 12 oz - Red Drum

The largemouth bass can represents scenic Lake St. Clair, Michigan.

Busch 12 oz - Largemouth Bass

Montana is represented through the awesome cutthroat trout can.

Busch 12 oz - Cutthroat Trout

Finally, the sockeye salmon stands for the beautiful destination of the Kenai River in Alaska that awaits you.

Busch 12 oz - Sockeye Salmon

The cans will be featured in 18, 24, and 30-racks of both 12-ounce and 25-ounce cans, so no matter the size of the crowd, you can still play.

You can basically do exactly this!

WATCH

NEXT: FIRST LOOK: Kevin Harvick’s Busch Car Gets One-of-a-Kind Fish Scheme

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Busch Beer’s Fish Cans Are Back and We’re Playing for Keeps