Browning ammo will finally be available, as the company announced a full line coming to the market next year.
Browning, the popular “Buckmark” company that’s been at the forefront of firearm manufacturing and leads the crossover into outdoor apparel and lifestyle branding, has added another line to their successful products: ammunition.
Ammo for hunting, personal defense and target shooting will be offered up in January 2016. A close relationship with Winchester was the main component that spurned the ammunition line’s development.
“Browning Ammunition builds upon the legacy and heritage of our brand while introducing innovative products that will carry the iconic Buckmark symbol,” said Travis Hall, Browning president and CEO. “It is a tremendous opportunity to partner with Winchester, the world’s leading manufacturer of ammunition for shooters and hunters.”
While the name and Buckmark will appear on the ammo, Winchester is handling product development, manufacturing, marketing and sales.
“An alliance with Browning allows us to drive strategic ammunition products deep into the hunting and shooting sports categories,” said Brett Flaugher, vice president of sales, marketing and strategy for Winchester. “This is a significant milestone in the history books of both companies.”
Though not available until the turn of the year, you can bet Browning ammo will be appearing in major sporting goods stores and online retailers. If past success is any indication, they’re setting themselves up for more with this move.